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Why are search engine backlinks so important?
You’ve just finished your latest post! What now? Are people going to come streaming to read your latest creation? No! Google have to send you this golden traffic. How? Quite simply there are 2 components to delivering good information: First is the keyword and second is determining the relevance of the information a website delivers.
Using backlinks to strenghten your seo
How exactly this is done is a Coca Cola formula type secret, but suffice to say search engine backlinks are paramount to the algorithm.
What are search engine backlinks? Let’s give a practical example: I’m searching for a garden service. On this phrase I’ll see millions of impressions – I select one and browse the page. If it doesn’t have the info I want I go to the next page. At some point I come across a page that has information I find relevant. I link my page to this page – And there we have the mechanics of search engine backlinks. The more people linking to a site the more relevant the info should be.
Google sees these search engine backlinks as a vote of confidence on a sites content.
So how do we go about building these search engine backlinks? This is a lengthy task and because it’s so important to your Page Rank and the effect on link building SEO strategy it needs to be done well. Google likes to see “organic” search engine backlinks, so you need to source these from a wide array of resources.
To build quality search engine backlinks you need to do the following:
• Post relevant content on your blog, so that readers want to link to this.
• Post comments on similar Niche blogs
• Join niche forums and make a meaningful contribution.
• Write informative articles and publish these to Ezines and other online services.
• Use RSS aggregator services to distribute your articles/ posts.
A good process to follow to build search engine backlinks is as follows:
• Post to your blog regularly (A new blog should have 5 posts a week).
• For each post find 5 niche blogs that you can post a comment on.
• Find 5 RSS services to place the feed for, not only the post, but also the comments.
• Write a similar article, using relevant keywords, and post to article directories.
As you can imagine, building search engine backlinks is extremely time-consuming. There are several outsourcing services that will build search engine backlinks, but there’s also software that speeds up some of the processes.
Finding the right Blogs to post a comment to, so that you can get quality search engine backlinks can be frustrating. That’s why I use Simon Greenhalgh’s Linxbot software to help me build good search engine backlinks. Not only does it identify niche blogs but it gives me the Page Rank of the blog so that I’m sure I’m only getting good quality search engine backlinks. This is vital to make sure I don’t leak SEO juice to poor quality search engine backlinks.
I’ll be covering the various seo strategies to capture search engine backlinks in more depth in future articles. Why not subscribe to my newsletter and receive regular updates, software and eBooks!
